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Memorial Day weekend in the U.S. honors all those who lost their lives while protecting their country. To honor those, to show their patriotism, Coca-Cola launched a new limited-edition can design that is also to commemorate the 75-year partnership the company has with the USO.
During this summer, the soft drinks maker will launch its special limited edition packaging that can only be described as patriotic that honors and celebrates the service men and women of the United States along with commemorating its longstanding relationship with the United Service Organization.
The Share a Coke and Song packaging is a limited edition that will feature the patriotic classic lyric of “I am Proud to be an American.”
The cans are custom-designed in red, white and blue. They are bigger than the normal cans at 16 ounces and can be purchased at select grocery and convenience stores across the country from Memorial Day Weekend through July 4 or while supplies last.
In addition, family packages of 20, 24 and 35 of 12-ounce cans are also available that have the same patriotic design as the larger 16-ounce cans.
At the NASCAR Sprint Cup Coca-Cola 600 held on Sunday kiosks were scattered around the entrances where fans of NASCAR could read about the 75-year partnership Coke has with the USO as well as join in on the Campaign to Connect that encourages everyone to help the USO in sending out 1 million messages of thank you to U.S. service men and women worldwide.
Coca-Cola along with the USO honored 75 members of the armed forces and volunteers from USO at the start of the race. The race’s Grand Marshal Retired General George Casey Jr. the Chairman of the USO Board of Governors gave the big command for racers to start their engines as the race began.
Erika con Heiland Strader, the Community Marketing Director for Coca-Cola North America, said the company’s partnership with the organization dates all the way back to 1941 and has worked with the organization for 75 years to help keep the members of the armed forces refreshed across the globe.
The packaging by Coca-Cola in a patriotic manner is its way of commemorating as well as thanking the USO for the many years of work it has put in to help keep the military men and women of the nation connected to their home, family and country no matter where they were located around the world, said a Coca-Cola spokesperson.