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SnapChat is on its way to the Olympics, as the popular social media service has partnered with NBC for the 2016 Olympic Games to be held in Rio de Janeiro in three months, the network announced Friday.
SnapChat will be providing unique perspectives from the Olympic Games through the “live stories” services. SnapChat will have a Discover channel from the NBC Rio Olympics games and the channel will have snippets of action along with a bit of twists and filters from the media service.
BuzzFeed will be giving some help to the network. BuzzFeed will co-produce the channel for SnapChat. Last year NBCUniversal invested more than $200 million into BuzzFeed.
NBC said that BuzzFeed will be leveraging the access of NBC to athletes, along with shots and clips from inside as well as outside the Olympic venue in Rio, to give users of SnapChat a mobile-first, fresh look at the 2016 Games.
The live reports will include moments from behind the scenes that would put the user right in the center of the moment.
The partnership is featuring the logos of the NBC’s Rio Olympics.
In a prepared statement, NBC said that the live stories will give thousands of users of SnapChat that attend select competitions that include the Olympic team from the U.S. to contribute through video Snaps or photos, said the network in an update of its services.
Both the live stories and the channel for the Olympics will only be up and running for two weeks and just in the United States.
Through this important partnership with the Olympic Games and NBC, the SnapChat community will be given the opportunity to experience the largest sports event in the world right on their smartphones, said the director of partnerships from SnapChat Ben Schwerin.
The Rio Olympics games are scheduled to start August 5.
Many people have become worried about attending some events at the Olympics due to the Zika virus that has hit the country hard.