Want More Sex? Apple and Sonos Study Suggests You Listen to More Music

Sonos - TrueplaySince the beginning of time, nature has been filled with sound. And if you can find just the right place and time, all the sounds of the natural world can come together to yield an unexpected symphony. As part of this natural world, we understand this aural chaos as music.

And so, as the intellectual, creative, inspired creatures we are, humans went on to develop instruments—things that could mimic both the sounds we hear in nature and the resounding rhythms of our soul.

Over millions of years, then, mankind has sought to make more instruments to harness this music because of the way it makes us feel. And in the past few decades, making music has become so easy that it seems like everyone is doing it. And while this would be the perfect time to argue that, perhaps, NOT everyone should be making music, the truth of the matter is that we all need music. We all need a driving force that helps get us through the day or motivates us to take that extra step or encourages us when we are down.

And that force, that “thing,” is music.

Neuroscientist Danial Levitin wrote a book called “This is Your Brain on Music.” Teaming up with speaker manufacturer Sonos and Apple Music (who have also recently partnered on a project), Levitin conducted a study to determine how are brains react to music.

He explains: “We find from studies that people listen to a different kind of music when they’re cleaning the house. Then there’s a different kind of music to help motivate you through your exercise workout. The same way we use coffee to get stimulated or alcohol or pot to get calm, we have music that fits these different moods or alters these different moods and alters their neurochemistry.”

While the concept probably makes sense at a base, human level, the research is new, Levitin says, particularly in terms of what they are learning about the relationship between music and sexual behavior.   For example, simply playing music at home brings people closer together, physically. Having music on encourages people to cook 33 percent more often and encourages social activity 85 percent more often. Music also encourages laughter between couples 15 percent more often and encourages people to say “I love you” 18 percent more often.

More importantly, perhaps, it appears that couples report 66 percent more intimacy (including sex) when music is involved.

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